|
|
|
'Main Bhi Chowkidar' emerged big winner on social media
|
|
|
|
Top Stories |
|
|
|
|
SME Times News Bureau | 23 May, 2019
As the Bharatiya Janata Party (BJP) led by Prime Minister Narendra Modi
on Thursday appeared set to retain power, the party emerged as a clear
winner on social networks and traditional media platforms -- reaching
out to its target audience in a much mor organised and methodological
manner than its rivals.
The BJP's well-oiled social media
machinery swung into action several months in advance and soon garnered
top ratings across print, TV and social media networks.
The party
also ramped up its publicity drive to reach out to the maximum number
of voters with catchy radio jingles that flooded FM channels across the
country.
The BJP's catchlines like "Phir ek baar Modi Sarkar,"
"Modi hai to Mumkeen Hai," "Main Bhi Chowkidar" and "Aaayga to modi Hi"
were instant hits across age groups.
However, it was "Main Bhi
Chowkidar" that became a thumping success on social media platforms
while the Congress' "Chowkidar Chor Hai" campaign failed to create an
impact.
While 54 per cent of the nation's top digital media
leaders believed that the "Main Bhi Chowkidar campaign" was impactful,
65 per cent believed that the "Chowkidar Chor Hai" campaign was a miss,
according to a survey by Noida-based leading influencer marketing firm
Buzzoka.
Nearly 91 per cent agreed that digital media has the
power to influence voter perception in the country while Prime Minister
Narendra Modi and his party BJP were considered to be the most active
leader and party on social media.
Radio as a medium saw a marked growth in political ad-insertions, and the BJP went all out on radio jingles.
In
March, the Bharatiya Janata Party with 88 per cent share topped radio's
political ad insertion list, according to TAM AdEx, a division of Tam
Media Research.
On social media platforms, the BJP had an early lead which only got cemented as the seven-phase elections inched closer.
Led
by the Bharatiya Janata Party, political parties in India spent a total
of Rs 27.73 crore on Facebook for posting political ads on the
platform.
On Facebook, the BJP alone spent more than Rs 4 crore - 200 per cent more than the Congress which spent about Rs 1.8 crore.
In
fact, the BJP's ad spend was much higher if combined with its affiliate
channels like Bharat Ki Mann Ki Baat and My First Vote.
Adding to that, the BJP was also active on Twitter and Google.
Hashtags
like #5YearsChallenge and #MainBhiChowkidar outpaced any Twitter
campaign that Congress or other political parties have tried to be part
of.
Modi also had a direct connect with people with his own social media handles.
Active
on Twitter since 2009, Prime Minister Narendra Modi had just 40 lakh
users on May 26, 2014. Rahul Gandhi was not even there; he joined
Twitter in April 2015.
Today, Modi has a massive Twitter
following of 4.63 crore and Rahul over 88 lakh. Not just Twitter, Modi
has 4.3 crore followers and Rahul 25 lakh on Facebook.
The Narendra Modi app alone saw over 1 crore downloads.
|
|
|
|
|
|
|
|
|
|
|
|
|
Customs Exchange Rates |
Currency |
Import |
Export |
US Dollar
|
66.20
|
64.50 |
UK Pound
|
87.50
|
84.65 |
Euro
|
78.25
|
75.65 |
Japanese
Yen |
58.85 |
56.85 |
As on 13 Aug, 2022 |
|
|
Daily Poll |
|
|
PM Modi's recent US visit to redefine India-US bilateral relations |
|
|
|
|
|
Commented Stories |
|
|
|
|
|
|
|
|