Indians will be discretionary in Diwali spending, says survey

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SME Times News Bureau | 01 Nov, 2018
Unlike the norm, Indians will not go ballistic with spending this Diwali and will be discretionary in their spending, a survey said on Wednesday.

The Inshorts-Ipsos Diwali Poll survey said that 33 per cent of those polled plan to have a budget and will spend in moderation, 20 per cent will curtail spending and plan to hold back from spending completely unless necessary, 32 per cent were undecided and only 15 per cent will loosen their purse strings and have a no-holds-barred spending.

An Ipsos release also said that 52 per cent of those surveyed said they will shop to snag great deals - for festival offers and discounts, 23 per cent will splurge in keeping with the festive spirit,; seven per cent will be on the look-out for new brand launches; six per cent will buy for gifting and 12 per cent said that they were in an undecided frame of mind.

Inshorts conducted this survey in partnership with Ipsos to map the people's mood around Diwali.

The release said that 59 per cent of respondents said that they (individuals or their family) would not be bursting firecrackers, 23 per cent would be going all out in bursting crackers, 12 per cent would opt for green crackers and 6 per cent said that they were undecided.

The survey said that majority of respondents polled (68%) supported the Supreme Court's decision concerning firecrackers, 26 per cent declined and 6 per cent were undecided.

The release said that the poll was administered to Inshorts app users on October 27 and 28 and 1,13,469 users took the survey. Respondents polled were in different age groups and in 10 cities such including Mumbai, Pune and Bengaluru.