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No plans to ban ads of 'high fat, sugar and salt foods': Government
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SME Times News Bureau | 09 Feb, 2018
The government has no plans to impose a ban on advertisements of "high
fat, sugar and salt foods" (HFSS), Parliament was informed on Thursday.
Information
and Broadcasting Minister Smriti Irani said industry bodies like Food
and Beverage Alliance of India have "already decided" to voluntarily
restrict food and beverage advertisements concerning children.
"Nine
major Food Business Operators have joined this campaign and have
decided to not to advertise products with high fat, salt or sugar on
childrens' channels," Irani told the Lok Sabha in a written reply.
She
said that Food Safety and Standards Authority of India set up an Expert
Group to address the issue of HFSS, and it, in its report, regarding
ban on foods with HFSS advertising on children's channels or during
children shows.
"On this recommendation, the remarks of the
FSSAI was that the food businesses could be asked to voluntarily desist
from advertising HFSS foods on childrens' channels."
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