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Kerala Tourism wins Golden Gate award in Germany
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SME Times News Bureau
Kerala Tourism's popular global multimedia campaign to promote the
backwaters has won the Golden Gate award at the Internationale
Tourismus-Borse Berlin (ITB-Berlin) - 2015, the world's leading travel
trade event.
The state tourism department bagged the silver prize
at the Das Golden Stadttor (Golden Gate) Awards presented in the German
capital on Thursday night.
Tourism secretary G. Kamala Vardhana
Rao, who is leading the state tourism delegation at the ITB 2015, and
Suman Billa, joint secretary in the union tourism ministry and former
state tourism secretary, received the prize at the ceremony in Berlin.
Conceptualised
by Kerala Tourism's creative and marketing agency Stark Communications,
'The Great Backwaters' campaign had won the Golden Gate Gold Prize in
the Print category at the ITB-Berlin last year.
Earlier, Kerala
Tourism had won the Golden Gate Silver Prize for the hugely successful
'Your Moment is Waiting' ad campaign in the print category.
Presented
every year at the ITB-Berlin, Golden Gate Awards, dubbed the 'Oscar in
tourism communication', is considered the ultimate recognition in global
tourism communication.
The awards, in its 14th year, provides worldwide attention to the tourism industry.
"We
are honoured by the remarkable recognition for the Great Backwaters
Campaign at the world's biggest travel trade event," said Kerala Tourism
Minister A.P.Anilkumar.
"The honour in Berlin will inspire us to
promote our state further across the world. Our efforts are aimed at
promoting Kerala in the most creative and effective way to a larger
global audience," Anilkumar added.
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