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US FB users spread Russian propaganda less when source revealed
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IANS | 17 Oct, 2020
Facebook users in the US are less apt to press the Like button on
content when they learn that it is part of a foreign propaganda
campaign, according to a new report from non-profit RAND Corporation.
Researchers
say that Russia is using political memes to polarise Americans,
particularly those at the extreme ends of the political spectrum who
typically like and share content that aligns with their political views
at higher rates than others.
But a RAND study suggests that most
are open to reconsidering their initial response to a Russian meme after
its source is revealed to them.
"Left- and right-wing audiences
are particular targets of Russian propaganda efforts, so they naturally
have a big reaction because the propaganda speaks to them," said Todd
Helmus, the study's lead author and a senior behavioural scientist at
RAND.
"A big reaction also means a lot of room for improvement
in terms of learning how to think critically about the source of a
particular news item, and the consequences of passing it along to
others."
The RAND report is the third of a four-part series
intended to help policymakers and the public understand -- and mitigate
-- the threat of online foreign interference in national, state and
local elections.
The latest study used a randomised controlled
trial of more than 1,500 Facebook users to understand how people react
emotionally to Russian propaganda and whether media literacy content or
labelling the source of a meme could help prevent the spread, and thus
influence, of Russian propaganda on social media platforms.
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