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Instagram's @shop account to help buyers, sellers
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Top Stories |
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IANS | 14 May, 2019
To establish itself as an e-commerce site, Facebook-owned
photo-messaging app Instagram has set up @shop, a special platform to
facilitate convenient transactions for shoppers as well as merchants.
The
content on @shop is inspired by its community of shoppers, says the
company. "@shop is a celebration of small businesses and the creators
behind them. It is a real-time reflection of our community's interests
across top shopping categories like fashion, beauty, home decor and
more," Instagram wrote in a blog-post on Monday.
Every product
on @shop includes product tags to help users shop by categories as well.
"On @shop, you'll find emerging brands like Feel jeans, products like
Glossier Play Colorslide, founders like KJ Miller and Amanda Johnson of
Mented Cosmetics, and the latest trends," the company said.
The account came into existence on Monday and merely 15 posts later gathered a following of 50.2k people.
In
March, Instagram launched a beta version of its in-app shopping feature
"Checkout with Instagram" in the US. It allows photo-messaging app's
one billion users to buy products tagged in images or videos without
leaving the platform.
The feature is still being tested in the US and details of its wider rollout remain undisclosed.
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