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Is Facebook launching new TikTok competitor?
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SME Times News Bureau | 16 Jul, 2019
With Facebook roping in former Google employee Jason Toff for a key
portfolio, speculation is rife about the social networking giant
preparing the launch of a serious competitor to the short video-sharing
app TikTok.
Toff, who earlier served as the General Manager for
Twitter's short-video sharing service Vine, has joined as Facebook's
Product Management Director to lead the company's recently formed New
Product Experimentation (NPE) team.
"I suppose it's a good time
to share what I'm up to next! In two weeks, I'll be joining Facebook as a
PM Director starting up a new initiative under the recently formed NPE
team," Toff announced on Twitter on Monday.
Announced last week,
Facebook's NPE team is aimed at developing experimental apps for
consumers who are still slightly removed from the core Facebook brand.
In
Google, Toff worked on Virtual Reality (VR) projects as well as on
Google's in-house Area 120 incubator -- which is similar in concept to
Facebook's NPE team, The Verge reported.
While Toff said he
could not reveal details of what he is working on, his Twitter post
mentioned he is looking to hire a team of UX designers and engineers to
work on the project.
The world's largest social media platform
last week announced that it will begin to launch new consumer-focused
apps under the developer name "NPE Team, from Facebook."
"NPE
Team apps will be aligned with Facebook's mission of giving people the
power to build community but will focus on shipping entirely new
experiences. We decided to use this separate brand name to help set the
appropriate expectations with users that NPE Team apps will change very
rapidly and will be shut down if we learn that they're not useful to
people," Facebook said.
Owned by Beijing-based start-up
ByteDance, TikTok saw its first-time installs grow about 28 per cent
year-over-year for the first half of 2019 to nearly 344 million
worldwide despite a two-week ban in India during Q2, revealed an
estimate by mobile app intelligence firm Sensor Tower.
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