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Mobile-first workforce to drive SaaS Cloud growth in India: Oracle
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IANS | 24 Sep, 2018
As more and more businesses in India shift their focus to building a
mobile-first workforce, Software-as-a-Service (SaaS) Cloud solutions
will connect not only people to solutions but also networked devices,
machinery and products in the near future, a top Oracle India executive
said on Monday.
With over 40 per cent of all business owners
using their smartphones daily to manage their operations, the demand for
mobile applications and solutions is increasing significantly in the
country.
"We will see streamlined mobile dashboards, allowing
users to increase sales and track, and tag and convert more leads from
anywhere, at any time," Prasad Rai, Vice President-Applications at
Oracle India, told IANS.
"Emerging technologies like Artificial
Intelligence (AI), Machine Learning (ML) and predictive analytics will
also be better integrated to transform customer experiences through SaaS
solutions and open new avenues for revenue generation," Rai emphasised.
Last year was a "pivotal" year in expanding Public Cloud service adoption globally, according to market research firm IDC.
SaaS
remains the largest bucket by some distance at $74.8 billion globally,
with IDC predicting the SaaS market will hit $163 billion by 2022.
The
SaaS market -- accounting for 72 per cent of the total Public Cloud
services market and forecast to grow at 20 per cent (CAGR) over the
forecast period -- is dominated by Cloud solutions such as enterprise
resource management (ERM) and customer relationship management (CRM).
"At
Oracle, we are observing a substantial year-on-year growth in our SaaS
revenues, making India one of the significant contributors to the APAC
revenues for Oracle," Rai noted.
The Cloud major sees the demand
for its SaaS solutions coming from industries like manufacturing,
retail, hospitality, social welfare, engineering and construction,
logistics, oil and gas, etc.
"Industries governed by regulatory
compliances like governments, banks, insurance agencies, telecom
operators and IT services continue to see benefits from Oracle SaaS
solutions," Rai told IANS.
Oracle is enabling businesses of all sizes in the country to innovate and to succeed in the cloud.
"The
simplicity of our solution and quick deployment ability -- some in as
less as 30 days -- comprehensive SaaS portfolio and a 600-strong partner
ecosystem are some of the factors attracting customers to Oracle SaaS.
We are the fastest-growing Cloud company in the world today," Rai
informed.
Oracle last week reported revenue of $9.2 billion for
its fiscal first quarter (Q1 2019) -- up from $9.1 billion in the same
period last year.
"The vast majority of ERP applications running
in the Cloud today are either Oracle Fusion or Oracle NetSuite systems,"
said Oracle CEO Mark Hurd.
"The Oracle Fusion ERP customer count
is now nearly 5,500, while the NetSuite ERP customer count is over
15,000. Virtually every analyst ranks Oracle as the market leader in
Cloud ERP," Hurd added.
Oracle expects more and more
organisations going for advanced solutions to eliminate redundancy and
create harmony, with a unified Cloud suite like ERP and HR as an
integrated single Cloud offering.
Oracle ERP Cloud's biggest
contribution to Religare Healthcare Trust (RHT) has been the reduction
of the time spent on routine transactional activities.
"ERP
Cloud has helped RHT streamline its several databases and related
information. As a result, RHT is now no longer dependent on manual
checks and balances," informed Rai.
With Oracle "Taleo"
solution, BPM services firm Genpact has successfully enhanced experience
for its workforce. "Oracle ‘Taleo' has helped Genpact in bringing down
onboarding time from one day to one hour, while ensuring compliance to
processes," said Rai.
Oracle's human capital management (HCM)
Cloud offering has helped Airtel adapt a culture of ownership by driving
employee practices from HR-led mechanisms towards a more self-service
mode.
"All employee-relevant information and services, such as
those related to payroll and performance, have been made available
online, with automation helping reduce time, better employ resources
while making processes more regular at Airtel," said the Oracle
executive.
Keeping the changing SaaS trends in mind, Oracle is
organising an "Impact for Business" event in Mumbai and Delhi this week,
showcasing the emerging technologies in the SaaS segment.
According
to Rai, emerging technologies like AI, Automation and Blockchain have
triggered strong stimulation and are driving discussions across the
board.
"The purpose of ‘Impact for Business' event is to
showcase how all these innovations are embedded in our Cloud offerings
so there is no need to purchase any additional solutions and how we
differentiate ourselves from competitors," Rai noted.
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