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We need two quarters to fully take off in India: Chinese smartphone Honor
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IANS | 21 May, 2018
China's top-selling smartphone Honor, which aims to expand aggressively
in India this year, will be ready to take off in the next two quarters,
the company's president believes.
Huawei's sub-brand Honor has
emerged as one of the fastest growing smartphone brands in the first
quarter in India -- entering the list of top five brands for the first
time with a 146 per cent growth.
Talking to IANS after the global
launch of its flagship "Honor 10" device here, Honor President George
Zhao said the brand is following India-first approach with a long-term
strategy as it plans to launch an array of handsets across different
price segments in the country.
"Honor's strategy in India is very
aggressive. In the first quarter this year, we registered 146 per cent
growth and became the fifth largest vendor. But we are still to take off
in the country. We are yet to achieve full force for Honor's growth in
India," Zhao said.
"We are preparing a lot for the Indian market
this year. I think we need another two quarters to be well prepared for
everything," he said, adding that "in fact, it would be
quarter-by-quarter growth or month-by-month growth for us."
Honor
currently has a three per cent share in the Indian smartphone market
with its models in the price range from Rs 10,000 to Rs 15,000. The
addition of the newly-launched Honor 10 at Rs 32,999 would widen this
range.
According to Allen Wangoudong, Honor India Sales Director,
products in the price range of Rs 10,000 to Rs 15,000 have already been
launched.
"We will definitely add more products to touch
different price segments. Honor 10 is one such device in the Rs 30,000
and above flagship segment," Wangoudong said.
"But we will target
more price segments in the sub-Rs 10,000 category and also the Rs
15,000 to Rs 20,000 segment. Consumers will have more choice which will
help us a lot," Wangoudong added.
Although Zhao declined to give
an exact outlook for Honor's growth and market share in the next 12
months, he agreed that with the current growth momentum, it would be
possible for the company to double or even triple the number of
smartphones it sells in India.
Replying to whether Huawei would
continue to have its presence in India with its own set of brands, Zhao
said: "Of course. Globally, we implement the dual-brand strategy. In
India too, we have two brands, Huawei and Honor."
Sensing newer opportunities, Huawei recently brought its "P20 Pro" premium smartphone to India for Rs 64,999.
Honor has a manufacturing plant in Chennai and the company manufactures 90 to 95 per cent of devices to meet the local demand.
As
to whether the Indian facility would grow to cater to overseas demand
for Honor products, Zhao said: "It depends on local market demand, local
market requirement, efficiency and faster response among other things.
When we will decide the strategy, we will evaluate the overall factors".
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