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Google storing location data has strong potential for abuse: Experts
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IANS | 15 Aug, 2018
A day after reports surfaced that certain Google apps track your
whereabouts even when you turn off location data, experts on Tuesday
expressed concerns about the practice, stressing that location and
identity data can be used for both good and bad. The
Associated Press on Monday ran a story saying an investigation found
that many Google services on Android devices and iPhones store users'
location data even if the users explicitly used a privacy setting
forbidding that.
Researchers from Princeton University confirmed the findings.
According
to Tim Mackey, Technical Evangelist at the US-based tech company
Synopsys, it has been widely understood for some time that tech giants
like Google use data supplied through the use of their services as part
of their efforts to personalize the experience.
"There is a basic
saying when it comes to most technology -- 'Just because you can,
doesn't mean you should'. For practical purposes, this supply of
personal data has been part of the virtual fees we pay to companies in
exchange for 'free' access to the services provided," Mackey told IANS.
"With General Data Protection Regulation (GDPR) in the EU now
in effect and regulations like the California Consumer Privacy Act
(CCPA) on the horizon, companies collecting personal data need to
reassess their use of personal data," he noted.
In a statement
given to IANS, Google said that "Location History is a Google product
that is entirely opt in, and users have the controls to edit, delete or
turn it off at any time.
"As the (AP) story notes, we make sure
Location History users know that when they disable the product, we
continue to use location to improve the Google experience when they do
things like perform a Google search or use Google for driving
directions," said Google.
But just turning off Location History
doesn't solve the purpose. In Google Settings, pausing "Web and App
Activity" may do the trick.
However, according to the information
on Google's Activity Control page, "Even when this setting is paused,
Google may temporarily use information from recent searches in order to
improve the quality of the active search session".
According to
Mackey, since we're talking about consumer-level services, the
expectation of the consumer for an "off switch" is what matters most.
"Users
wishing their location be kept private indicate this preference through
the 'Location history' setting. If vendors placed themselves in the
shoes of a consumer and respected the setting, managing consent under
regulations like GDPR would be simpler and the user's expectations would
be met," Mackey emphasised.
According to Jesse Victors,
Software Security Consultant at Synopsys, when Google builds a control
into Android and then does not honour it, there is a strong potential
for abuse.
"It is sometimes extremely important to keep one's
location history private. Other times, you may simply wish to opt out of
data collection. It's disingenuous and misleading to have a toggle
switch that does not completely work," Victors said.
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