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Twitter announces over 35 video content deals
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IANS | 13 Sep, 2017
Twitter on Wednesday announced
over 35 collaborations with enterprises for premium live and in-stream
video content offerings at its "All That Matters" Business2Business2Fan
event.
The deals that covered various sports, news and
entertainment segments will bring hundreds of hours of exclusive videos,
live original programming, live games and events to the micro-blogging
platform.
"Live is at the core of Twitter. In Q2, we streamed
over 1,200 hours of live premium content globally from leading brands
across sports, e-sports, news and entertainment," said Matthew Derella,
Global Vice President, Revenue and Operations, Twitter, in a statement.
ARIA
awards, Filmfare, International Cricket Council, Riot Games and many
other events will feature live and in-stream video programming on
Twitter.
The announcement included extensions of existing global
live deals and brought new premium video content on Twitter to
advertisers in Asia Pacific.
The company rolled out in-stream video advertising in the region starting with Australia.
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