SME Times is powered by   
Search News
Just in:   • Markets close with marginal gains despite weak global cues  • Pay Rs 275 cr by Dec 31, SC tells Jaypee  • Workshop on new National Policy on Biofuels held  • 'Honor 8 Lite' 64GB variant now available at Rs 15,999  • Centre considers hallmarking 24 carat gold jewellery 
Last updated: 17 Jul, 2017  

Facebook.9.Thmb.jpg 'Facebook putting ads on all its platforms for revenue'

facebook-logo.jpg
   Top Stories
» Modi expresses concern over large number of grievances of consumers
» Cabinet approves constituting 15th Finance Commission
» Panel set up to draft new Income Tax Act
» Ordinance for changes to Bankruptcy Code soon
» Garment exporters losing competitiveness by 9 pc: AEPC
IANS | 17 Jul, 2017
As Facebook is running out of places to put ads in News Feed, its core money maker, it is now turning to its other platforms -- WhatsApp, Messenger and Instagram -- for revenue growth.

According to a report in ReCode, Facebook has determined that it can't put more ads into users' feeds without harming their experience.

"The industry term for this is ratio of ads to other content, called 'ad load', and Facebook says News Feed's ad load is all maxed out hinting that its revenue growth might slow down 'meaningfully' this year due to this," the report said on Saturday.

So Facebook has now started selling mid-roll video ads and funding video projects that could host those ads. The company is even paying video publishers to make TV shows for Facebook.

It started selling ads inside Instagram Stories and on the same feature on its other platforms like Messenger, WhatsApp and Facebook itself.

Facebook was in Cannes to sell and educate ad buyers on Messenger ads just last month, the report added.

Last month, its CEO Mark Zuckerberg announced that the platform has two billion users. Currently, WhatsApp has 1.2 billion users.

As far as Instagram is concerned, it has over 700 million monthly active users.

Instagram did $2 billion in revenue in 2016 and is expected to grow to $22 billion by 2021. In comparison, Facebook did almost $27 billion in total ad revenue in 2016.
 
Print the Page Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 

 
  Customs Exchange Rates
Currency Import Export
US Dollar
66.20
64.50
UK Pound
87.50
84.65
Euro
78.25
75.65
Japanese Yen 58.85 56.85
As on 23 Nov, 2017
  Daily Poll
Is counterfeiting a major threat to SMEs?
 Yes
 No
 Can't say
  Commented Stories
» Starting an import export business: Basic guide for beginners(12)
» Moody's upgrade: Thumbs up to reforms(4)
» GST: Course correction(3)
» 'Exporters can now manually file claims for GST refunds'(1)
» SC asks Unitech to deposit Rs 750 cr by December end(1)
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter