India needs a policy for e-commerce sector: Chief Visionary Officer, Royzez.com

Top Stories

»	49% Indian startups now from tier 2, 3 cities: Jitendra Singh
»	'India ranks 3rd in global startup ecosystem & number of unicorns'
»	Tripura exported over 9K tonnes of pineapples in 2 years
»	CPI inflation eases to 6.71% in July, IIP falls to 12.3%
»	Rupee depreciates 12 paise to close at 79.64 against US dollar

Vaneeta Punchvedi | 10 Jul, 2015

People have been rapidly shifting their shopping patterns to online. Tier 2 and 3 cities are witnessing a massive shift. We see a great potential in e-commerce sphere and feel online user penetration has just started; it still has a long long way to go, said Mr.Nitish Roy, Chief Visionary Officer, Royzez.com in a exculsive interview with SME Times.

Now in India, people are quite aware about online business and we see it as a great opportunity in Indian e-commerce market in terms of business growth and consumer engagement he added.

Excerpts of the interview...

Please tell us something about Royez.com?
Nitish Roy: Royzez.com is one-stop online shopping destination offering a wide range of women’s category, men’s category, gadgets, home decor, and kitchen products. A dynamic brand, Royzez.com provides its customers a simple, user friendly and trustworthy shopping experience. The company makes online shopping a consumer-friendly process with its multiple USPs like personal manager, same day dispatch, and quality check.

What motivates you to start an e-commerce web portal?
Nitish Roy: The motivation comes from the fact that e-commerce has a huge potential in India and it is growing faster than ever. Therefore, the idea of starting an e-commerce venture comes from the commitment of targeting the right customers at the right time to give an edge to my entrepreneurial journey. Now in India, people are quite aware about online business and we see it as a great opportunity in Indian e-commerce market in terms of business growth and consumer engagement.

There is rush of online shopping portal on internet, why to choose Royez.com what is the USP of your portal?
Nitish Roy: At Royzez.com, the core value lies in the fact that customer is foremost and our objective is to offer premium services at finest rates. Royzez.com believes in giving its users the best of online experience backed by unique USPs to make online shopping a true delight. We as a new brand do not believe in making big claims but we assure that our consumers get a superior buying experience, timely delivery and quick resolution. Trust is our driving force and we want to standout in the market by keeping our focus on consumer satisfaction, thus giving best services to the customers.

As you are about to launch your portal on web what are preparation for the launch?
Nitish Roy: The preparations are quite aggressive as we have a 360-degree marketing model lined up to go live in the month of July. Initially, the marketing is just a way to kick-start the brand building in the market, eventually we will establish our market by engaging our consumers through great services and unique offerings. The business value will come from the promises, which the company will deliver by offering premium products at finest rates along with best customer support services.

E-commerce is seizing the offline shopping trends in all over the country, how do you see it?
Nitish Roy: Yes, people have been rapidly shifting their shopping patterns to online. Tier 2 and 3 cities are witnessing a massive shift. We see a great potential in e-commerce sphere and feel online user penetration has just started, it still has a long long way to go.

How you see the growth and development of SMEs ( Small and Medium enterprises) in India?
Nitish Roy: Small and Medium Enterprises play a vital role for the growth of Indian economy by contributing 45% of the industrial output, 40% of exports, 42 million in employment, create one million jobs every year and produces more than 8000 quality products for the Indian and international markets. As a result, MSMEs are today exposed to greater opportunities for expansion and diversification across the sectors.

Do you think govt. is playing its role efficiently for the betterment of E- commerce sector in India?
Nitish Roy: Indian government has been very lax regarding regulating e-commerce functions in India. Although there is dire need for e-commerce laws in India yet Indian government has failed to address this crucial requirement.We believe that a dedicated e-commerce law of India is urgently required and Indian websites must be suitably regulated because working without any policy is like sailing in sea without any destination.