SME Times is powered by   
Search News
Just in:   • Adani Group to invest Rs 57,575 crore in Odisha  • 'Dollar Distancing' finally happening? Time for India to pitch Rupee as credible alternative: SBI Ecowrap  • 49% Indian startups now from tier 2, 3 cities: Jitendra Singh  • 'India ranks 3rd in global startup ecosystem & number of unicorns'  • LinkedIn lays off entire global events marketing team: Report 
Last updated: 27 Sep, 2014  

Handshake.9.Thmb.jpg Cos need to turn one-time customers into regular buyers

Handshake.9.jpg
   Top Stories
» 49% Indian startups now from tier 2, 3 cities: Jitendra Singh
» 'India ranks 3rd in global startup ecosystem & number of unicorns'
» Tripura exported over 9K tonnes of pineapples in 2 years
» CPI inflation eases to 6.71% in July, IIP falls to 12.3%
» Rupee depreciates 12 paise to close at 79.64 against US dollar
Bikky Khosla | 19 Apr, 2011
Whatever one's business maybe, getting new clients or buyers is the foremost goal for all. Without doubt the most important goal for every company should be to find customers that one can turn into regular buyers. Having said that, the question that comes to everybody's mind is: 'How am I supposed to begin getting new buyers?' The answer to this question, though not simple, has to be answered first before you start working on your new marketing campaign.

To start with, making one's business visible both on online and offline media can possibly be the best way to bring in a new client. The simple logic that applies here is that 'more the people see you, the more likely it is that they will call you when they want to buy.' But to achieve this, you need to target the right audience. I don't think any business would like to end up showcasing itself to the wrong audience who are unlikely to be the buyers.

Businesses also need to understand that in these uncertain economic times, buyers too are keeping a tight rein on spending. So, unless you have something that is really value-for-money, chances are that you will never be considered a supplier/ seller worth exploring. For the very reason, when you start looking for new buyers, try to highlight the points which makes your products stand out amongst others in the market, or simply convey a sense of exclusivity.

Another good move to make your first-time customer buy from you, is by varying your offerings. Since he is a first-time buyer, it will not be possible for you to know the buyer's budget. So make it known that you can cater to buyers of varied budgets. Also try creating an urgency in the customer's mind, which can drive a faster buying decision. This is a classical marketing principle and works almost every time.

The top reason why buyers hesitate to make a purchase is doubt. They wonder if their needs will truly be met once they buy your products. To do away with these doubts, it's imperative for each and every business to answer every query a prospective buyer might have. Failing to do so in a professional manner raises doubts in the mind of the buyer and usually leaves him with no other option than to go to the next seller/ supplier.

The current competitive market dynamics demand that a business understands its potential buyer. The mantra to compel customers to buy your products is to show him how your product is capable of meeting his expectations. Are you being able to do so?
 
Print the Page Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 


T Rajalakshmi | Thu Apr 21 08:33:26 2011
Dear Sirs, importers & exporters india Indian Banks hikes lending rates, two digit interest rates are Question Mark to borrowers & Indian Business Community struggle to find a workable formulae to meet both ends due to every day cost escalation. A BIG RELIEF: when you import machinery/capital goods, we can arrange funding @ just half the cost for 3 years period. Details given as under pl feel free to contact us for immediate services. Foreign currency loan (For import of machinery & capital goods) bank interest (including bank changes maximum 6% per annum SALIENT FEATURES a loan against import of machinery or other capital goods b minimum loan amount Rs 1 crore only c Maximum loan amount Rs 250 crores d maximum period tenor of loan 3 years e No collateral security or any guarantor required f No Margin required g loan upto 100% of import invoice value h Import payments shall be against L?C or D A Bills negotiated thro lending bankers i country of origin for imports should not be a Red List country j Only Partnership/pvt Ltd/{ublic Ltd companies k Only new machinery or capital goods (Secondhand machines subject to approval) l goods imported should not be in the Banned List m Existing working capital bankers sholuld not be non scheduled/co operative banks n Indemnity or Comfort Letter from existing working capital bankers Our loan syndiciation charges 1.63% of loan amount sanctioned


Your editorial
Allan Dsouza | Thu Apr 21 01:44:40 2011
Our Indian companies first need to assure customers of timely delivery, prompt after-sales service, regular supply of spares for the particular model and above all take feedback seriously.


Marketing
Raghunath | Wed Apr 20 04:49:45 2011
Sir, I like to know if any instuite is offering short time cours in marketing management or NSIC or any other depertment


 
  Customs Exchange Rates
Currency Import Export
US Dollar
66.20
64.50
UK Pound
87.50
84.65
Euro
78.25
75.65
Japanese Yen 58.85 56.85
As on 13 Aug, 2022
  Daily Poll
PM Modi's recent US visit to redefine India-US bilateral relations
 Yes
 No
 Can't say
  Commented Stories
» GIC Re's revenue from obligatory cession threatened(1)
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter